About Us

Before I designed a single sweatshirt, I had a mantra: I can do all things through delulu which strengthens me. A playful twist on scripture, but it hit me like lightning after that emotional election night. Watching the results roll in, I was like… so all it takes is confidence and chaos? Say less. If they can pull that off — twice — I can definitely make my vision happen.

That’s when delulu stopped being just a meme and became my fuel. It’s not about ignoring reality — it’s about refusing to let it run the show. You start where you are, you move like you mean it, and you get sharper with every step.

Because here’s the thing: people waiting for the perfect moment are getting lapped by the ones already in motion. Officially Delulu is proof you don’t have to wait for perfect. We’re here to hype your vision, nudge you into action, and remind you that plenty of big wins start with a little delulu and a lot of confidence.

As always — may delulu be with you.